American Precision Heating & Air
MarketinGear marketing agency
HVAC LSA Case Study - Diagnostic Report

Why your Google Ads haven't delivered —and the exact plan to fix it.

A complete diagnosis of your Local Services Ads, prepared for American Precision Heating & Air.

✓

Good news first: your account isn't broken. The problem is specific, and it's fixable.

American Precision Heating & Air
Prepared by
MarketinGear marketing agency
01 — The Situation

Here's what 2.5 years of data actually shows.

The numbers tell a specific story — and once you see them together, the problem becomes obvious.

0.0 yrs
Running

Active since November 2023.

0
Total impressions

How many times your ad was shown. Extremely low for 2.5 years.

0
Lead

Total leads received in that entire period.

$0.00
Total spent

Despite a budget set as high as $5,000/week.

0.00%
Top impression rate

When your ad did show, it was almost always at the very top.

0.0★
39 reviews

Strong reputation, but just under the level that ranks best.

You're paying for a high budget but spending almost nothing — which means the problem isn't money. It's that your ad almost never enters the auction for the searches that matter.

02 — Our Diagnosis

The single insight that explains everything.

◆ Headline Insight

Your ad is verified, funded, and live — but it's effectively invisible for the searches that bring in HVAC jobs.

The smoking gun

Your 98.91% top-impression rate combined with only 312 total impressions is the signature of an ad that only appears when someone types your exact business name — and almost never for searches like "AC repair near me." That's where all the demand is.

✅

What's working

  • Verification complete
  • Google Business Profile linked
  • Google Verified badge earned
  • Ad technically live
  • Strong 4.7★ rating
⚠️

What's holding you back

  • Almost no impressions for category searches
  • Restrictive business hours
  • Near-zero responsiveness history
  • Likely budget pausing / resetting
  • Profile not fully complete
Quick clarification

Two things people confuse: your "30th in the local list" ranking is organic Google Maps SEO — a separate system from your paid LSA. And a missing verified badge is often just Google's display behavior outside your open hours, not a broken account.

03 — The Plan

A prioritized, step-by-step path forward.

⚡

Start with the three CRITICAL steps — they address the bulk of the problem and are the fastest to fix.

1
🔴 CRITICAL

Widen your business hours & ad schedule

What it is

Your LSA only shows during the hours you're listed as open and accepting customers.

Why it matters

Narrow hours can cause BOTH problems at once — low impressions AND the missing badge. Google won't show your ad with a badge outside your open hours, and HVAC emergencies happen nights and weekends.

What we'll do

Expand your hours to cover evenings/weekends (or 24/7 if you take emergency calls) and confirm the ad schedule isn't narrowing it further.

2
🔴 CRITICAL

Answer every lead, fast

What it is

LSA ranking is heavily based on how quickly and consistently you respond to calls and messages.

Why it matters

You received 1 message lead ever. If it went unanswered, Google reads that as a 0% response rate and quietly suppresses your visibility.

What we'll do

Reply to that lead now, turn on instant notifications, and respond to every future call/message within minutes.

3
🔴 CRITICAL

Set one steady budget and stop pausing it

What it is

Your budget has been toggled between $75/week and $5,000/week.

Why it matters

Pausing or changing the budget sends a negative signal and forces a 2–4 week "ramp-up" reset. Constant changes keep restarting that clock, so momentum never builds.

What we'll do

Lock in one realistic weekly budget on "Maximize Leads" and leave it untouched for at least 3–4 weeks. (Analogy: stop digging up the seed to check the roots.)

4
🟠 HIGH

Open up all job types & service areas

What it is

You only appear for the services and locations you've selected.

Why it matters

Underselecting services and shrinking your area silently cuts your eligible searches.

What we'll do

Enable every HVAC service you're licensed for and expand the service area to every city/zip you'd realistically drive to around Rancho Cordova.

5
🟠 HIGH

Grow & refresh reviews

What it is

Reviews are one of the strongest LSA ranking factors.

Why it matters

You're at 39 reviews; businesses with 50+ at a 4.5★+ rating consistently rank higher.

What we'll do

Drive a steady stream of new reviews onto the linked Google Business Profile, targeting 50+.

6
🟠 HIGH

Complete both profiles

What it is

Your Google Business Profile strength is incomplete, and the LSA profile can be richer.

Why it matters

Profile completeness is a ranking signal Google rewards with better placement.

What we'll do

Finish every section of the Business Profile and add strong photos (trucks, team, finished jobs), a full bio, and highlights to the LSA profile.

7
🔵 SUPPORTING

Understand the badge behavior

What it is

Concern that customers don't see the verified badge.

Why it matters

The badge often doesn't display outside open hours, and since Google's Oct 2025 switch to the unified blue "Google Verified" badge, many verified businesses show no visible badge at all — it's partly Google's display behavior, not a fault.

What we'll do

Widen hours (Step 1) to surface it more often; otherwise this isn't worth chasing.

8
🔵 SUPPORTING

Treat local-map ranking as a separate SEO project

What it is

Ranking ~30th in the organic Google Maps results.

Why it matters

This is local SEO, not your paid LSA — a separate, slower-moving system.

What we'll do

Improve it over time via profile completeness, reviews, consistent business info, and posts. (A marathon, not a switch.)

9
🔵 SUPPORTING

Escalate to Google with the right framing (if needed)

What it is

If impressions stay near zero after 3–4 weeks of the above.

Why it matters

Generic "I'm not getting leads" tickets get generic advice.

What we'll do

Open a precise escalation: account is verified/linked/funded but receiving almost no impressions and minimal spend over 2.5 years, with a 98.91% top-impression rate suggesting brand-only visibility — request a delivery/eligibility/responsiveness review in writing.

🎯
Where we focus first

Steps 1–3 — hours, responsiveness, and a steady, un-paused budget — are almost certainly the bulk of the problem and the fastest to fix. We do these first, then let the account run for a full month before judging results.

04 — Timeline

What to expect, week by week.

Week 1

Critical fixes applied

Hours widened, responsiveness setup, locked budget.

Weeks 1–4

Algorithm ramp-up

Impressions and leads begin building. No changes during this window.

Weeks 2–6

Supporting work compounds

Reviews, profile completion, services expansion.

Week 4+

Review results

Escalate only if still flat.

"Local Services Ads need patience during ramp-up. Steady beats constant tinkering."